Anatomy of a bottle of hope
The story on every bottle.
Hold a bottle of The Giving Water and you're holding more than water. You're holding a label designed to carry a mission — a droplet, a promise, a website, and room for a partner who chose to do good. Here's exactly how it comes together.
Pull it apart, piece by piece
Every part of the label has a purpose.
From the front-facing droplet to the recycling line at the base, each panel earns its place. Explore the parts that come together on a single 16.9 oz bottle.
From label to mission
How it all flows together.
The panels on the label aren't decoration — they're a map of where your generosity goes. The same honest model runs from the front of the bottle to the front lines of a disaster.
① The Source
General donations, corporate sponsors & charities, and the Chug Challenge fund the bottle on the shelf. 100% makes water, after fees.
② Water Production 75%
Of every general donation goes to label design, bottling, production, transportation, and distribution. (25% supports TGW operations.)
③ Into the Community 10%
Of every bottle goes straight to local community needs — at events, distribution centers, and the front lines of disasters & tragedies.
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Co-branding
Your logo, in the hands and homes of your market.
Every bottle we hand to a family is also a billboard with a heartbeat. Sponsor a run of The Giving Water and your brand rides along on the co-brand panel — held at the relief site, carried home, set on the kitchen counter, remembered.
It's the rare kind of marketing that makes people feel good about your name, because it's stitched to something real: clean water for Americans on their hardest day. A rising tide floats all boats — including yours.
- Your logo on the co-brand panel
- A cause your customers already believe in
- Real impact you can point to and report
For our print & sponsor partners
Label spec sheet.
A clean reference for the printers and partners who help us bring each run to life. Final figures are confirmed per production run — placeholders below are clearly marked.
Bottle & Label
| Bottle | 16.9 oz (500 mL) PET, single-serve confirm size/volume |
|---|---|
| Label size | Wrap-around · add W × H in inches |
| Material | BOPP / waterproof film, gloss finish confirm stock |
| Adhesive | Cold-glue / pressure-sensitive confirm |
| CMYK process, 4-color add Pantone brand blues |
Brand & Artwork
| Brand blues | Crystal #29B6E8 · River #0E7FC0 · Deep #0A4F86 · Navy #06304F |
|---|---|
| Type | Fraunces (display) · Inter (body & legal) |
| Sponsor logo | Vector preferred (.svg / .ai / .eps) · 300 dpi min raster |
| Required marks | Droplet wordmark, QR to thegivingwater.org, 501(c)(3) line, recycling & nutrition |
| Bleed / safety | add bleed & safe-area specs |
Need the full die-line and artwork template? Request the production kit →
One label. One promise.
Every bottle tells the story.
Help us write the next one.
Whether you give, sponsor, or share — your name can ride along on the label that reaches an American family on their hardest day.